MS55910A - Dynamics 365 Fundamentals – Customer Engagement Applications (CRM)

Duration

1 Days

Level

100 - Introduction

Vendor

Microsoft Dynamics

Legacy MOC Code

MB-910

Course
Overview

This one-day course introduces Microsoft Dynamics 365 Customer Engagement applications and how they support sales, service, and customer data scenarios. Learners will explore core functionality across the primary customer engagement apps, understand the role of Dataverse, and become familiar with shared platform features such as Power Platform integration, security, reporting, and productivity tools.

Audience
Profile

By the end of the course, learners will be able to:

  • Explain the purpose of Dynamics 365 Customer Engagement applications
  • Describe the role of Power Platform and Dataverse
  • Identify core capabilities of:
    • Dynamics 365 Sales
    • Dynamics 365 Customer Service
    • Dynamics 365 Field Service
    • Customer Insights
  • Understand common platform features: security, reporting, integration, templates, and automation

Course
Outline

Module 1: Introduction to Dynamics 365 Business Applications

  • What Dynamics 365 is and how business apps work together
  • Dynamics 365 product family: customer engagement vs finance and operations apps
  • Common use cases for customer engagement systems
  • How apps are deployed and accessed (web/mobile, model-driven apps)


Module 2: Foundations of Customer Engagement Apps

  • Overview of customer engagement apps and how they share data
  • Core concepts: records, tables, relationships, activities
  • Model-driven app experience: navigation, views, charts, dashboards
  • Search, filtering, and working with data
  • Lab  – Work with customer engagement apps


Module 3: Dynamics 365 Sales

  • Sales process overview in Dynamics 365
  • Leads, opportunities, pipeline management
  • Sales activities: tasks, emails, appointments
  • Quotes, orders, and product catalog basics
  • Productivity tools (Outlook, Teams integration concepts)
  • Copilot capabilities in Sales (high-level, use-case based)
  • Lab – Manage Customers and Activities
  • Lab – Create and manage a Lead in Dynamics 365 Sales
  • Lab – Create and manage an Opportunity in Dynamics 365 Sales


Module 4: Customer Insights

  • Customer data and profile unification concepts
  • Customer Insights – Data overview
  • Segments and measures
  • Understanding the role of customer insights in marketing / service personalization
  • Key outputs: unified profiles, insights, segments
  • Lab  – Create a Segment in Dynamics 365 Customer Insights
  • Lab – Create a simple Customer Journey


Module 5: Dynamics 365 Customer Service

  • Customer Service overview: case management
  • Queues, routing concepts, SLAs
  • Knowledge base (how knowledge supports agents)
  • Omnichannel concepts (high-level)
  • Productivity tools: templates, quick replies, knowledge suggestions
  • Copilot support examples (summaries, suggested responses)
  • Lab– Create and publish a Knowledge Article in Dynamics 365 Customer Service
  • Lab – Create and manage Cases in Dynamics 365 Customer Service


Module 6: Dynamics 365 Field Service

  • Field Service overview and use cases
  • Work orders and scheduling concepts
  • Asset/service history and customer sites
  • Mobile worker concepts and inspections
  • Resource scheduling basics (roles, territories, availability)
  • Lab – Creating Work Orders in Dynamics 365 Field Service
  • Lab – Schedule Items in Dynamics 365 Field Service


Module 7: Shared Capabilities Across Dynamics 365 CE Apps

  • Reporting and analytics: dashboards, charts, Power BI overview
  • Templates:
    • Word templates
    • Excel templates
  • Collaboration and integration:
    • Microsoft Teams concepts
    • Outlook integration concepts
    • Excel export and editing
  • Automation and extensibility:
    • Power Automate overview
    • Power Apps overview
    • Low-code customization concepts
 
 

Other
Information